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4PLAY Popup
Temporary retail-as-event for the first 4PLAY capsule.
Clothing shown like sculpture, sold like a moment.
Mood
Gallery-cold, drop-hot. Objects on plinths, not racks.
Sound
Single looping track, gallery volume.
Lighting
White wash on garments, void everywhere else.
Layout
Plinths, one mirror, one counter. Negative space dominant.
Sensory
Cold air, clean fabric, scarcity.
Guest
Timed entry → handle one piece → buy or leave.